BOC Week 5: Competitive Analysis

I searched through Google for 'Las Vegas Portrait Photographers' When I look for the four websites to analize, I looked how they designed their website and what photographs or on there.  The reason is because the website and what photos they chose to put on the Internet is a representation of who they are personally and as a business.   

The photography website that I enjoyed the most was

Kelsey Anderson Photography http://www.kelseyandersonphotography.com/index.html#/home/).  Once I clicked on her link, it directed me to the home page; very clean and organized.  The white background really made me focus on her photographs.  The links to her galleries, contact, investment, blog, and such were easy to find.  The design of her page is simple and provided that 'down to earth' feeling to it.  What I also love about her site is that she included a Kelsey link.  She talked about her likes and her personal life.  I definitely felt like I had a really good representation of her through her website.  I also loved her photos.  It's a style that I would love to shoot my portraits.  I like how she separated them from senior portraits, love, and boudoir; very clean.  I liked how the people look 'real' (like the liquefy tool is nonexistent); I feel if it's a portrait there should be minimal post work.  She is obviously talented with using the overexposed or the sun glare effect.   

The other three I found are three strong photography businesses in Las Vegas.  However, they have some weaknesses. 

Red Rock Studios (http://www.redrockstudioslv.com/) has some great photographs.  The wedding photographs are beautiful.  However, the website was a little confusing.  I had to click on the portraits link to find the pricings.  I believe that every link should be on the homepage to be more convenient and user friendly.  Also, the toggles for the photographs to each link are different.  And the portraits link is the only one that has music.  I learned that consistency is very important to a site, and this link lacks that. 

TNG Photo (http://www.tngphoto.com/), has some great work.  He has a photo with 15 plus people in it, which is a hard thing to do.  To light 15 plus people and provide a good quality photo, is a difficult task; and he accomplished it very well.  However, his site is more of a glamour site.  TNG Photography lacks the pricing; if there is one I could not find it.  I only found a link to contact him.  I also feel that shooting different ethnicity is important.  He only has presented photographs of Caucasian families.  There is nothing wrong about that, however showing that you shoot different ethnicities might market yourself a bit more.  Also, shooting different skin colors means different lighting schemes.  Overall his website is good, but does not show that he is well rounded.  

Wayne Wallace Photography (http://waynewallace.com/photoblog/) was some good photographs.  However, I feel that he could have put more of his work on his site.  On each category there is only four photographs.  I feel like he needs more photographs to showcase himself.  Also, I could not find any pricing.  Therefore his site is more of a glamour site, than a business site.